Hello There

Firstly, thanks for stopping by! I’m Tracey Johnson, founder of this small business with a big heart.

The Lost Journals began with a few of my favourite things – great photography, and beautiful design. A little over three years ago, I embarked on a project that would combine these passions, bring back the lost art of print, and reimagine the traditional photo album of old.

Inspired by great publications like Frankie, Cereal & Kinfolk I make custom photo books in the form of magazines – or I like to call them, Journals. I take the hard work out of creating an album and design your photo journal for you, turning your beautifully captured celebrations, milestones and travels into a truly one of a kind printed keepsake.

What should you expect when you lay your eyes on one of my journals? A stunning, high quality, contemporary photo book with rich, vivid colours and paper that feels smooth to the touch. A product that looks casually cool stacked on your coffee table or tucked inside your tote.

Created with photographers, enthusiasts & people who have enlisted the services of a pro in mind,  The Lost Journals is a service designed to archive your life, beautifully. I hope they’ll make a happy addition to your home or studio!




Want to know more? Head on over to the FAQ section!